December 12, 2022

4 min

How a National Retail Chain Improved Its Experience for Customers and Staff

Modernized tech solutions can improve the in-person experience for shoppers and employees alike.

CDW Expert CDW Expert

At one of America’s largest retailers of outdoor equipment and apparel, the COVID-19 pandemic interrupted ambitious goals for expansion. Since shoppers have returned to brick-and-mortar stores, the introduction of new technologies has allowed leadership and store associates to minimize disruption so they can focus on providing an elevated customer experience.


Manuel Wanskasmith, Program Manager, CDW

Wali Azim, Sales Manager, Pacific Northwest Majors, CDW

Andrew DeVore, Advanced Technologies Account Executive, CDW

Video Highlights:

  • A wireless network upgrade has allowed one retail chain equip its staff with iPad and iPhone devices to foster greater knowledge and more capabilities.
  • Improved wireless connectivity allows employees to use iPads to augment existing point-of-sale platforms.
  • The integration of online and in-store shopping experiences has been a benefit to brick-and-mortar retail locations, providing a competitive edge for sales.