December 12, 2022

Video
4 min

How a National Retail Chain Improved Its Experience for Customers and Staff

Modernized tech solutions can improve the in-person experience for shoppers and employees alike.

At one of America’s largest retailers of outdoor equipment and apparel, the COVID-19 pandemic interrupted ambitious goals for expansion. Since shoppers have returned to brick-and-mortar stores, the introduction of new technologies has allowed leadership and store associates to minimize disruption so they can focus on providing an elevated customer experience.


Participants:

Manuel Wanskasmith, Program Manager, CDW

Wali Azim, Sales Manager, Pacific Northwest Majors, CDW

Andrew DeVore, Advanced Technologies Account Executive, CDW

Video Highlights:

  • A wireless network upgrade has allowed one retail chain equip its staff with iPad and iPhone devices to foster greater knowledge and more capabilities.
  • Improved wireless connectivity allows employees to use iPads to augment existing point-of-sale platforms.
  • The integration of online and in-store shopping experiences has been a benefit to brick-and-mortar retail locations, providing a competitive edge for sales.