IBM Unica Detect - Software Subscription and Support Renewal (1 year) - 1 resource value unit

With Unica Detect, marketers can build effective, event-based marketing programs quickly and with minimal effort, boosting cross-sell and retention rates and improving on-boarding programs. Unica Detect identifies accurate, timely indications of when customers are most receptive to offers or the most in need of extra effort to keep them loyal.