CDW is proud to serve as a platinum sponsor of the 49th Annual Bayou Classic, Presented by Proctor & Gamble taking place at Caesars Superdome in New Orleans on Saturday, November 26, 2022. The iconic, annual football matchup is one of the most well-known games and rivalries in college football, featuring two Historically Black Colleges and Universities (HBCU) teams, the Grambling State University Tigers and the Southern University Jaguars. The multi-day event also includes parades, a battle of the bands, fan festival, business expo and more throughout the weekend.

As part of the Bayou Classic television broadcast on NBC, the company will introduce a new spot focused on legacy, showcasing the CDW Legacy Excellence Program, which was introduced earlier this year. The program reflects the company’s commitment to advancing diversity, equity and inclusion (DEI) and digital equity, and was created to provide support for HBCU students through fellowships, scholarships, technology investments and opportunities for education and career growth.

“CDW is delighted to have a role in this exciting event and will continue, along with our partners, to do our part to have a greater collective impact in our communities,” said Aletha Noonan, senior vice president, product and partner management, CDW. “We are committed to supporting and advancing these important conversations and taking meaningful action to help create opportunities for fostering HBCU and HBCU student success, as well as building a more diverse, inclusive and equitable technology workforce.”

For more information about the CDW Legacy Excellence Program, please visit CDW.com/legacyexcellenceprogram.