January 30, 2024
NRF 2024: How RFID is Making Retail Smarter
Retailers have started to use radio frequency identification tags in a variety of new ways to drive business outcomes.
Andy Szanger, Director of Strategic Industries, CDW
Gina Cox, Senior Retail IT Consultant, CDW
- Radio frequency identification tags traditionally have been used for inventory management and loss prevention, and they’re still very effective for those purposes.
- RFID tags are now being used in new ways to reduce customer and employee friction in the retail space.
- Tech knowledge and the cost of the tags remain challenges for some retailers looking to implement RFID technology.