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CDW Solution Forum on Optimizing Your Data and Cloud Journey

June 13-14 2023 | Baltimore

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About this event:   Agenda   |   Speakers   |   Venue   |   Participating Partners


Enterprises must have a dynamic strategy that accounts for ever-changing technology, shifting customer demands and a need to maximize ROI — one that seeks to foster an innovative, efficient workforce.

Join us for the CDW Solution Forum on Optimizing Your Data and Cloud Journey to discover how you can make progress toward your IT modernization and business goals.

This two-day event prioritizes collaboration: You’ll build connections with fellow strategic leaders, engage with industry experts and participate in working sessions that cover everything from cloud-native software to on-premises agility.

Get ready to explore:

  • How to determine the best cloud strategy for your organization
  • How data analytics and automation can help provide an elevated customer experience
  • How to approach the use of generative AI proactively
  • How to balance innovation, governance and compliance throughout your data pipeline
  • How to turbocharge software development and enable developers to innovate


arrow Tuesday, June 13

12:00a.m. - 1:00p.m.




1:00p.m. - 1:10p.m.



Stephen Morris, Vice President, Digital Delivery, CDW



1:10p.m. - 1:30p.m.

Sustaining Digital Agility in 2023 and Beyond


Andrew Cadwell, VP, Digital Velocity, CDW


Phil Taylor, Director and CTO, Digital Velocity, CDW


Times are changing, and technology continues to accelerate at speeds never before seen. As IT practitioners, we continue to have to support our existing business and incredible change. In this session we’ll discuss why building a specific platform for your business that allows for business agility and rapid adoption of anything your business can dream up is not fiction anymore, but a business imperative for winning.



1:35p.m. - 2:05p.m.

Revolutionize Your Customer Experience with Data and Cloud


Paul Zajdel, VP, Data and Analytics, CDW


Phil Taylor, Director and CTO, Digital Velocity, CDW



2:10p.m. - 2:30p.m.

Learn from Your Peers: Insights from IT Leadserhip



2:35p.m. - 3:05p.m.

Working Table Top Session: Addressing Today's Business Challenges



3:05p.m. - 3:15p.m.




3:15p.m. - 3:35p.m.

Simplify Your Data Transformation with Snowflake


J Cole, Partner Manager, Snowflake



3:40p.m. - 4:10p.m.

The Keys to Unlocking the Cloud Operating Pattern with Digital Velocity


Casey Bleeker, GM of Cloud, Digital Velocity, CDW


In today's rapidly evolving digital landscape, speed is now the currency of competitive advantage. Organizations are increasingly turning to cloud computing as an enabler and accelerator of innovation and growth. However, navigating the complex world of cloud operating patterns can be a daunting task, especially for teams still addressing transformation of their legacy IT processes. In this session, we’ll explore the key industry trends and operational patterns that must be considered in order to gain the full potential of the cloud.



4:15p.m. - 4:30p.m.

Planning your Cloud Journey with a Data-Led Approach


David Brisbois, Global Partner Cloud Assessment Program Lead, AWS



4:35p.m. - 5:05p.m.

The State of CX – How to Effectively Harness the Power of Conversational and Generative AI


Ken Drazin, Head of Intelligent CX, CDW


Mike Murphy, Manager, Intelligent CX, CDW


Customer experience (CX) is a critical factor in the success of any business. In today's competitive marketplace, businesses that can deliver a superior customer and total experience are more likely to win and retain audiences. Join us and learn about the rapidly evolving state of conversational and generative AI CX solutions, including how you can thoughtfully and rapidly adopt these solutions for your business.



5:05p.m. - 5:10p.m.

Day 1 Wrap


Chris Mierzwa, Chief Technologist, CDW



5:10p.m. - 6:00p.m.

Cocktail Hour + Hands-on Solution Use Cases (Optional)




Evening Networking Experience at Camden Yards


Toronto Blue Jays vs Baltimore Orioles

arrow Wednesday, June 14

7:00a.m. – 8:00a.m.

Breakfast + Hands-On Solution Demos (Optional)



8:00a.m. – 8:05a.m.

Morning Welcome


Stephen Morris, Vice President, Digital Delivery, CDW



8:05a.m. – 8:35a.m.

How Cloud and Data Can Unlock New Business Opportunities


Paul Zajdel, VP, Data and Analytics, CDW


Chris Marcolis, Head of Analytics and Data, CDW



8:40a.m. – 8:55a.m.

Fireside Chat with IT Leadership from Google Cloud


Eliot Joslin, AI Solution Specialist, Google Cloud



9:00a.m. – 9:25a.m.



Bill Polisson, Vice President of Enterprise Data Services, CDW



9:30a.m. – 9 :50a.m.

IT Insights with Adobe


Luke Vanderburg, Principal Solutions Consultant, Adobe



9:55a.m. – 10:10a.m.

Fireside Chat with IT Leadership from Azure


Drew Tuten, Chief Architect, Microsoft Azure


10:10a.m. – 10:25a.m.



10:25a.m. – 10:55a.m.

Get Data Done, Fast: A Logical Approach


Rex Washburn, Head of Modern Data Platforms, CDW


In today's fast-paced data environment, organizations face numerous challenges when it comes to managing and leveraging their data effectively. The need for rapid insights, multi-cloud / poly-cloud strategies, and streamlined data migration to the cloud has become paramount. In addition, being able to rapidly integrate and deliver data is a key advantage in a competitive landscape. In this session, we will explore how a logical data fabric powered by data virtualization can accelerate the data journey, empowering organizations to achieve faster time to value and make data-driven decisions with confidence.


11:00a.m. – 11:25a.m.

IT Leadership Panel with F5 and Palo Alto Networks: Securing Your Data and Cloud Journey


Doug Turner, Manager, Solutions Engineering, F5


Bob Vish, Global Lead, Partner Architect, Palo Alto Networks


11:30a.m. – 12:05p.m.

Working Tabletop Session: Addressing Today’s Business Challenges


Doug Turner, Solution Engineering Manager, F5


12:10p.m. – 12:30p.m.

CDW Panel with IT Leadership


12:30p.m. – 12:35p.m.

Event Close


12:35p.m. – 1:00p.m

Grab-n-Go Lunch


1:00p.m. – 8:00p.m.

Optional event add-on

Please check back here for live updates as we finalize your event experience.



Casey Bleeker
General Manager, Cloud, Digital Velocity, CDW

Casey Bleeker is the general manager of cloud for CDW’s digital velocity system integrator practice. In his role, he focuses on leading pre-sales, professional services, portfolio management and strategy for the company’s public cloud solutions. 


Previously, Bleeker was the director of strategic business development for CDW, where he was responsible for the go-to-market strategy for the digital velocity team. He joined CDW in 2020 through the acquisition of IGNW, where he was the director of cloud advocacy and enablement. Previously, Bleeker spent over five years at Cisco Systems. Prior to joining Cisco, Casey had a decade of experience spanning network architect roles in the customer and partner communities, as well as consulting roles across many collaboration technologies, including technical marketing for Microsoft. In 2017, Casey received a certificate in Big Data and social analytics from the Massachusetts Institute of Technology. He has a bachelor’s degree in computational biology.

David Brisbois
Global Partner Cloud Assessment Program Lead, AWS


Andrew Cadwell
VP, Digital Velocity, CDW

Andrew Cadwell is vice president of digital velocity for CDW. Cadwell is responsible for the digital velocity solutions team, focusing on cloud-native services, software development and data orchestration capabilities, including advisory, consulting and development services.


Prior to joining CDW, Cadwell was the founder, managing partner and CEO at IGNW, a leading provider of cloud-native professional services, which was acquired by CDW in July 2020. Before IGNW, Cadwell was president at Presidio and vice president at INX. Cadwell attended the University of Utah. He is a member of the Society for Information Management.

Clive D'Souza
Director, PE, Google Cloud

arrow View Additional Speakers

Ken Drazin
Head of Intelligent CX, CDW


Mike Murphy
Manager, Intelligent CX, CDW

Mike Murphy is a manager of intelligent customer experience for CDW, where he leads the intelligent customer experience pre-sales practice.


He has held several roles in the collaboration and customer experience space over the years. Murphy has a passion for finding creative ways to infuse technology into great experiences.


Phil Taylor
Director and CTO, Digital Velocity, CDW

Phil Taylor is a director and CTOfor CDW.  He is a relentless entrepreneur with a passion for technology and software. 


Taylor has over 20 years of experience building software products for the private industry and for startups.


Doug Turner
Solution Engineering Manager, F5

Doug Turner is a solution engineering manager for F5. In this role, he leads a public sector solution engineering team focused on assisting customers in modernizing applications and automated delivery systems.


He has 30 years of experience in the IT industry, consulting and implementing solutions for the public sector and service providers. His journey has led him to the network and data center infrastructure technology space, where he has gained granular knowledge in virtualization and containerization, with a focus on lifecycle security.

Drew Tuten
Chief Architect, Microsoft Azure

Luke Vanderberg
Principal Solutions Consultant, Adobe


Bob Vish
Global Lead for Partner Architecture, Palo Alto Networks

Bob Vish is the Global Lead for Partner Architecture on Palo Alto Networks' XMDR & Incident Response Partner Programs. In this role, he helped develop a program to change the way technology enables partners to deliver proactive and reactive services by providing an extensible cybersecurity platform that promotes best in class security, efficiency and development.


Bob has over 25 years of experience in the cybersecurity industry, consulting and implementing solutions for the enterprise, commercial, public sector and with our top service providers. Bob's team advises Palo Alto Networks' top partners on MDR and IR services, focusing on host, cloud, ICS, SCADA, OT and IT security using network, host, attack surface management and SOAR platforms. His goal is to provide leadership and vision to help partners architect and build next generation security systems for their customers. Bob was formerly a sworn law enforcement officer, focusing on cybercrime investigations. In his spare time he enjoys racing motorcycles and enjoying live music in the beautiful city of Nashville, Tennessee.

Rex Washburn
Head of Modern Data Platforms, CDW


Paul Zajdel
Vice President and General Manager, Data and Analytics, CDW

Paul Zajdel is vice president and general manager of data analytics for CDW, where he leads the data and analytics team in providing world-class services for modern data platforms, data governance and analytics. 


In his role, he ensures data platforms are highly scalable, agile and cost-effective. His teams use advanced artificial intelligence and machine learning tools to provide prescriptive and predictive insight allowing customers to make informed decisions. Zajdel’s mission is helping customers modernize their data platforms to enable business insights and fuel value creation. His synergistic approach puts the right people, processes and technology in place to enable sound data stewardship. Zajdel previously served on partner advisory councils for Oracle, Sun, IBM and HP.



Baltimore Marriott Waterfront

Experience Charm City like never before at Baltimore Marriott Waterfront. Ideally situated in the Harbor East neighborhood, this hotel provides unparalleled access to Fells Point, the National Aquarium and the restaurants and shops of the Inner Harbor. Redesigned accommodations offer views of the harbor or the Baltimore skyline, and include modern technology and premium amenities. Sample sustainable local fare at our popular waterfront restaurant or pick up tasty to-go items designed to savor as you explore Baltimore.

Baltimore Marriott Waterfront | 700 Aliceanna Street Baltimore, MD 21202 | Call (410) 385-3000

Thank you to our participating partners: