IBM Gift Center for WebSphere Commerce Enterprise - Software Subscription and Support Renewal (1 year) - 25 stores

Nearly two-thirds of consumers buy gifts from gift registries, both online and offline. Over half of gift registrants say it is important to manage their gift registries online. IBM Gift Center for WebSphere Commerce is a new feature that provides a complete multi-channel gift registry solution. It can operate as a Web-only gift registry, integrate with an existing back-end registry system or stand on its own as a centralized cross-channel solution. It leverages the marketing and merchandising capabilities of WebSphere Commerce and provides integration points to your point of sale (POS) system, store kiosk, and scanning devices. Test the effectiveness of site content, marketing campaigns, navigation and other aspects of an e-commerce site to maximize sales and marketing effectiveness and identify new revenue opportunities.