Sony Bravia XR8B K-77XR8B 77" Class (76.7" viewable) OLED TV - 4K
$2,774.99
Mfg # K77XR8B
CDW # 9131266
| UNSPSC 43211902
Quick tech specs
- 77XR8B
- Smart TV
- 4K UHD (2160p) 3840 x 2160
- self-lit OLED
- 77" Diagonal Class (76.7" viewable) OLED TV
- Google TV
- HDR
- dark silver, vibration finish
Know your gear
4K OLED Google TV with XR Processor, XR Contrast Booster, XR Triluminos Pro, XR Clear Image, IMAX Enhanced, Dolby Vision, Acoustic Surface Audio +, DTS:X, Dolby Atmos, gaming features and Harmonic Presence.
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Sony Bravia XR8B K-77XR8B 77" Class (76.7" viewable) OLED TV - 4K is rated
2.30 out of
5 by
3.
Rated 5 out of
5 by
termster from
Like looking out a window!
Awesome OLED! I can not see the difference between this tv and the Bravia 8 I saw at the store. Bought this sight unseen online and performs best at night but also handles reflections well in the day and sounds great. Most realistic colors/picture in OLED that I found comparing other brands. Love it! Thanks Sony!
Date published: 2025-12-17T00:00:00-05:00
Rated 5 out of
5 by
ss wedesh from
tv buyer not impressed by sony strategy
Unimpressed with Sony. When a company offers a degraded model the following year it means that its time to look at other options. XRB is a downgrade from XR80 and it means its time to choose LG and Samsung which may offer superior products the following year. Bye Sony and you made it easy to weed out an option in competing market so thankyou from customer.
Date published: 2025-10-12T00:00:00-04:00
Rated 5 out of
5 by
Hardware Issue from
Power Failure
Year and a half later my BRAVIA 77" TV had a power failure, worst TV experience in my life.
Date published: 2026-05-28T00:00:00-04:00