Sony Bravia 9 K-75XR90 75" Class (74.5" viewable) LED-backlit LCD TV - QLED - 4K
$3,603.99
Mfg # K75XR90
CDW # 8021762
| UNSPSC 52161505
Quick tech specs
- 75XR90
- QLED
- Google TV
- HDR
- dark silver, vibration finish
- 75" Diagonal Class (74.5" viewable) LED-backlit LCD TV
- Smart TV
- 4K UHD (2160p) 3840 x 2160
- Mini-LED
Know your gear
4K Mini LED Google TV with XR Processor, High Peak Luminance, XR Backlight Master Drive, XR Triluminos Pro, XR Clear Image, IMAX Enhanced, Dolby Vision, Acoustic Multi Audio+, DTS:X , Dolby Atmos, gaming features and Harmonic Presence.
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Sony Bravia 9 K-75XR90 75" Class (74.5" viewable) LED-backlit LCD TV - QLED is rated
4.80 out of
5 by
12.
Rated 5 out of
5 by
Cheeks73 from
Great TV
The picture is amazing. Sony TV’s are really good especially bravia’s.
Date published: 2025-03-13T00:00:00-04:00
Rated 5 out of
5 by
johnk3go from
Picture and audio is excellent
Installed last Friday and it's an amazing picture. only issue is that a sony soundbar does not integate seamlessly and let you use one remote control to power on and off TV and Sound bar. I will have to call tech support.
Date published: 2025-03-23T00:00:00-04:00
Rated 5 out of
5 by
carlos244 from
Great Modern Day TV
Great product . Love the TV. It is super fast. The image is super nice. Can't say enough good things about this TV.
Date published: 2025-01-12T00:00:00-05:00
Rated 5 out of
5 by
MJJBALTIC from
Fantastic TV. Highly recommended
One of the best TV's on a market today!
Excellent design, Great sound and video quality.
For the best sound experience I recommend to purchase a Sony top of the range soundbar with the subwoofer and rear ATMOS speakers.
The Sony Bravia Code with IMAX enhanced movies is impressive and 10 free movie credits is a great addition. I've got 75" model and it's a great screen.
Highly recommended purchase. It's expensive, but it's worth it!
Date published: 2025-02-07T00:00:00-05:00
Rated 5 out of
5 by
JohnDIV from
Nice TV bit realy not worth the money
Good TV not much better than my 75X95K. The 75X95K had a cleaner screen no Dirty Screen Effect that I could ever detect. The Bravaia 9 75" is good for DSE but not great as also noted on Rtings that the panel they had showed poor DSE. The Barvia 9 certainly does have more DSE than the 75X95K and for the price a little disappointed. It is the panel lottery but I thought Sony had it under control. All things change. Also there is blooming let no one kid you. Not as bad as the 75X95K but with all the hype this TV is not worth the money. Maybe the best LCD TV but not worth it. Maybe $2999.99 would be a better price for this 75" TV. But it does have a very clear picture and good sounding speakers foe a TV. I have 60 Days to return it show I am just going to wait and watch it. If it dies not wow me I will get another Brand for less money. Sorry Sony I always owns a Sony TVs at leas 15 of them but you are way to expensive and other have caught up or maybe even passed you in the TV world.
Date published: 2024-07-30T00:00:00-04:00
Rated 5 out of
5 by
Joy94 from
Excellent product. Very simple to connect and oper
I bought this product a few months ago. I can't ask for anything better. It is more than I expected. Excellent,
Date published: 2025-12-02T00:00:00-05:00
Rated 5 out of
5 by
Jimbo477 from
Outstanding Picture Quality
Excellent TV, the picture is crisp and bright and can easily be seen, even on a sunny day.
When hooked up to my PS5 this TV is first class. The HDR and contrast really of this TV really show every detail in the games.
Date published: 2025-12-09T00:00:00-05:00
Rated 5 out of
5 by
RobFM from
Good picture and sound
Installed 2 weeks ago and I’m very pleased with it.
Picture quality much better than my previous 8 year old Sony 75” and sounds good from the built-in speakers, although I use my existing sound bar system.
Date published: 2025-10-06T00:00:00-04:00
Rated 5 out of
5 by
Sandhill Sam from
Very Good TV
TV is very bright and colors really po but yet skintones are very natural looking.
Date published: 2025-12-18T00:00:00-05:00
Rated 5 out of
5 by
game87 from
Great video and audio quality
The picture quality is absolutely stunning—bright, incredibly detailed, and with deep blacks that make every scene feel cinematic. Colors look natural yet vibrant, and motion is smooth whether you’re watching movies, sports, or gaming.
Paired with the Bravia Theatre 9, the experience goes to another level. The sound is rich, powerful, and immersive, with clear dialogue and room-filling surround effects that make you feel like you’re in a movie theater.
Date published: 2025-12-21T00:00:00-05:00
Rated 5 out of
5 by
Frank84 from
The best mini-LED/LCD money can buy.
The Bravia 9 is a beast of a mini-LED/LCD television. I bought it upon release prior to many online reviews emerging, something I rarely do with any product, because I had faith in Sony's ability to produce the best mini-LED/LCD that money can buy. And they really have achieved that. The image quality is stunning. Yes, we all know that OLED's can't be beaten on contrast and pure blacks, but the Bravia 9 gets so close that I doubt you'd notice or care. Blooming is kept to an absolute minimum. I'd say 9/10 I don't notice any blooming, but perhaps on the odd challenging scene I can detect some, but it's extremely minimal.
Provided you're watching the TV straight on, the contrast and lack of perceptible blooming is top draw. And the good news is you'll still get extra punch over OLED on 10% peak brightness windows and upwards. While I am, for the most part, a purist and always watch movie content in Professional mode, I do like to apply Peak Brightness to SDR content. It looks amazing on the Bravia 9 especially with a well encoded 1080p (or even 1080i - in fact even lower resolutions are more than satisfactory on this set) and brings brightness punch that OLED just can't achieve.
Obviously my review isn't to convince anyone not to buy and OLED. Back when I bought the B9, I was toying with the idea getting either the Sony A95L, LG G4, or Samsung S95D, the flagship OLEDs for those brands at that time. I opted for a mini-LED/LCD instead for my own reasons, and I don't not regret getting the Bravia 9 for a premium that cost more than all but the A95L out of those OLED options. It's really that good of a television.
Date published: 2026-01-01T00:00:00-05:00
Rated 5 out of
5 by
MikeMcD from
My favourite TV so far.
Had it a few weeks now. It is AMAZING. It is another addition to my Bravia collection and it is by far the best so far.
The imagery is very robust. Granted, the TV requires a good feed but expect perfection with 4K/HDR products. It can be tweaked to upscale HD and so on but it’s remarkably intuitive.
The Beam Tweaters are excellent. Add the Bravia Cam and you have a very intuitive tv indeed. I love it.
I would love to see 4xHDMI 2.1. Or 5 of em if possible.
But on the whole 10/10.
Very important: I went for the Bravia 9 over the Bravia 8 II because I have a very bright room and the Series 9 with the Cam, tackles that wonderfully. The camera registers the ambient light and adjusts brightness accordingly. Amazing.
Date published: 2026-01-01T00:00:00-05:00