Know your gear
With Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle from marketing, to sales, service, and beyond. That means they'll spend less time managing different tools and integrating data and more time building lasting customer relationships. Marketing Cloud is customizable and easy to use. Connect with customers across email, mobile, social, web experiences, and advertising. Marketing Cloud (formerly known as ExactTarget) features the Email Studio, automation, content management, predictive intelligence, sophisticated segmentation tools, journey management, analytics, and much more. And because it's all in the cloud, everyone can access Marketing Cloud with just an Internet connection.