IBM Unica PredictiveInsight - Software Subscription and Support Renewal (1 year) - 1 authorized user

Marketers know that data mining and predictive modeling are powerful marketing tools that can improve the results of every marketing program. But to put predictive models to work, many marketers must rely on trained specialists with complicated analytical tools, waiting in line for their scarce time. How can marketers get access to the power of predictive modeling without relying on these specialists? How can they tap the power of the most sophisticated predictive algorithms, even if they have no technical or statistical training? And even if getting an analyst's time is easy, how can marketers swiftly put predictive models in action, so they deliver value rather than simply being an intellectual exercise? The answer is Unica PredictiveInsight, with powerful predictive modeling features designed for use by marketing business users, not trained statisticians.

With Unica PredictiveInsight, marketers are empowered to build predictive models on their own, without the help of analytical specialists, so they can improve the results of all their marketing programs. Unica PredictiveInsight gives marketing users the power to determine the most effective customer segmentation methods, which customers are most likely to respond, customer lifetime value, and the best cross-sell opportunities for each customer.