IBM Unica Interact for Web Interactions - Software Subscription and Support Renewal (1 year) - 1 resource value unit

With Unica Interact, marketers can personalize in real time the experience of customers interacting with web sites, call centers, and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each case. As the effectiveness of traditional outbound marketing campaigns declines, marketers must take better advantage of moments when customers and prospects contact them.

A combination of segmentation and business rules enables marketers to easily define strategies for interacting with customers and prospects and, just as importantly, easily modify those strategies and understand the impact of changes.

A configurable bayesian algorithm combined with integrated offer arbitration capabilities builds insight over time and helps determine the best offer or message to present to each customer or prospect.

To maximize performance, Unica Interact is Java-based, features configurable multi-threaded processing and database connection pooling, and supports horizontal scaling with runtime server failover.