IBM Unica Campaign - Software Subscription and Support Renewal (1 year) - 1 resource value unit

With Unica Campaign, marketers can plan, design, execute, measure and analyze multi-wave, cross-channel and highly personalized marketing campaigns. Unica Campaign's recognized best-of-breed functionality and scalability plays a key role in defining and executing interactive dialogs with customers and prospects.

Unica Campaign's market-leading campaign management capabilities enable marketers to reduce campaign cycle time and overall time-to-market and increase campaign volume and reduce costs of marketing campaigns. Unica Campaign helps improve response rates and business results by increasing the precision of campaign targeting, deepen customer relationships, loyalty, and lifetime value, enable cross-channel marketing by leveraging centralized decisioning.