Master Data Management (MDM) allows organizations to generate business value from their most important information. Managing master data, or key business facts about a company's customers, products and accounts, can not only drive revenue but also help to reduce costs, increase flexibility and reduce risk. IBM Multiform Master Data Management helps organizations deliver business value by centralizing multiple data domains and providing the inherent functionality to employ multiple master data usage styles.
IBM InfoSphere Master Data Management Server is an operational MDM solution from IBM that provides the strategic architecture companies need to solve critical enterprise MDM issues. InfoSphere Master Data Management Server helps organizations realize the full benefit of their investments in customer relationship management (CRM), enterprise resource planning (ERP) and business intelligence (BI) systems, as well as integration tools and data warehouses. InfoSphere Master Data Management Server maintains master data for multiple domains including customer, account and product, as well as other data types such as location and privacy preferences. Through business services, InfoSphere Master Data Management Server facilitates integration with all applications and business processes that consume master data.