- License + 1 Year Software Subscription and Support
- 1 resource value unit
- Passport Advantage Express
Speaking directly to each individual customer is the key to successful marketing. IBM Campaign, formerly Unica Campaign, allows you to target thousands - or millions - of individuals with just the right message. With IBM's campaign management solution, you can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.