CDW Spotlight
Red Bull Racing Introduces CDW as Team Partner for 2024 F1 Academy Season
May 03, 2024
Red Bull Racing Introduces CDW as Team Partner for 2024 Academy Season

Red Bull Racing recently announced that CDW has joined the Red Bull Racing Academy Program as Team Partner for the 2024 F1 Academy season and beyond.

CDW, a leading multi-brand technology solutions provider, partnered with Oracle Red Bull Racing in 2023 to deliver a broad array of products and services, including hardware and software as well as integrated IT solutions and services. Expanding on the F1 partnership, CDW’s support of the Red Bull Racing Academy Program aligns with the company’s aim to make technology work so people can do great things.

F1 Academy actively promotes delivering more test, training, and race opportunities for female drivers, as well as focusing on the mental and physical prep required for single-seater championship racing. This partnership will strengthen the relentless pursuit of increasing female participation in motorsport and developing the next generation of young talent.

CDW branding will be featured on the car livery and driver overalls of Hamda Al Qubaisi, driver of the #8 Red Bull Racing Academy Program challenger. The F1 Academy season kicked off in Jeddah, Saudi Arabia on March 7, and will further race side-by-side with F1 on Grand Prix weekends in Miami, Barcelona, Zandvoort, Singapore, Qatar, and Abu Dhabi.

Cassandra Gulbrandsen, Director of Business Development – Sports & Entertainment for CDW said: “CDW is pleased to support the Red Bull Racing Academy Program and stand behind these incredibly talented drivers as they compete on a global scale. We are looking forward to working with the team on a variety of their technology needs this season and we’re excited to cheer them on during the upcoming race weekend in Miami.”

Sarah Harrington, Red Bull Academy Program Manager said: “Welcoming CDW as a partner of the Red Bull Racing Pepe Jeans Academy Program is a proud moment for us all. We are excited to partner with CDW to continue making an impact in F1 Academy for 2024 and beyond, and we’re looking forward to seeing their branding on Hamda’s driver overalls and car as she hits the track this week in Miami.”

Julia George, Director of Partnerships Oracle Red Bull Racing said: “Ahead of the next F1 Academy round in Miami, it is incredibly exciting to welcome CDW to our illustrious partner portfolio of the Red Bull Racing Pepe Jeans Academy Program. CDW have provided invaluable technological products and consultancy as part of the partnership with Oracle Red Bull Racing, and I’m looking forward to seeing that relationship with CDW continue and reach new heights with F1 Academy.”

The next stop on the 2024 F1 Academy season is this week in Miami, from May 3-5.