CDW Spotlight
CDW Announces Apple Business Essentials Offering
August 08, 2023
CDW Announces Apple Business Essentials Offering
Small business customers can now take advantage of Apple’s complete solution
for device management, 24/7 support, cloud storage, and more

August 8, 2023 – VERNON HILLS, ILL – CDW is proud to announce it will be offering Apple Business Essentials, a complete subscription service from Apple for small businesses that seamlessly brings together device management, 24/7 support, and cloud storage capabilities. The comprehensive program makes it easier than ever for small businesses to manage and protect each employee’s iPhone, iPad, and Mac through a single subscription-based platform.

“Offering Apple Business Essentials is a natural extension of CDW’s ongoing collaboration with Apple as we continue to expand our combined expertise and reach to serve the evolving small business market,” said Jill Billhorn senior vice president of commercial sales for CDW. “This new program brings considerable value to smaller organizations that depend upon Apple products to keep their operations up-and-running, and also want the setup and ongoing management of their technology to be as turnkey and seamless as possible.”

With Apple Business Essentials, subscribers gain access to an intuitive online platform where they can set up new Apple devices in minutes, remotely add new apps, update user and security settings, allow employees to access work data with managed apps on personal devices, and more. Employees’ mobile devices are automatically backed up to iCloud, significantly simplifying the restoration process if a device is upgraded, lost, or stolen. In addition, subscribers who add AppleCare+ for Business Essentials are able to get eligible devices repaired for free and benefit from a customer success manager as well as 24/7 Apple support.

“Apple has a long history of helping small businesses thrive with the world’s best products and services, and we’re excited that CDW is enhancing the great work it does for small businesses by making Apple Business Essentials available to its customers,” said Susan Prescott, Apple’s vice president of enterprise product marketing. “Apple Business Essentials makes managing iPhone, iPad, and Mac as easy as using them, allowing companies to focus on running and growing their business.”

Additional information about Apple Business Essentials, including subscription options and rates, is available at For a closer look at the latest Apple products that can be delivered with CDW expertise, please visit

About CDW

CDW Corporation (Nasdaq: CDW) is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW was founded in 1984 and employs approximately 14,900 coworkers. For the trailing twelve months ended June 30, 2023, CDW generated Net sales of approximately $22 billion. For more information about CDW, please visit