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CDW Teams Up with Darius Rucker as Part of Home Renovation Show
June 07, 2022
 CDW Teams Up with Darius Rucker as Part of Home Renovation Show

CDW is a proud sponsor of a new home renovation show called “Rucker’s Reno.” The six-part series from The Design Network follows multi-platinum music star Darius Rucker as he restores a historic mansion in downtown Charleston, South Carolina. Throughout the show, Rucker also provides viewers with an insider’s look at the people, places, and businesses found in and around his welcoming hometown.

CDW is highlighted in two major projects integrated into the series – the construction of Rucker’s in-home music room and the launch of a nearby small business in downtown Charleston called Boysterous Couture. Products from Cisco, Honeywell, HP, Microsoft, and Samsung are all included in these two projects, which are central to the show’s storyline.

“I want to give a huge shout out to everyone at CDW for stepping up to help with this show,” said Darius Rucker. “CDW provided some amazing solutions that took my music room to the next level. I’m excited about this series, and it wouldn’t have been the same without CDW’s support.”

“Playing a significant role in ‘Rucker’s Reno’ was a unique opportunity for CDW,” said Aletha Noonan, senior vice president of product and partner management. “It’s especially rewarding to have outfitted the music room of a legend like Darius with advanced solutions that will keep him connected to bandmates and other collaborators across the country. The series also presented an ideal opportunity to demonstrate how CDW and our partners can empower independent retailers like Boysterous Couture to leverage data, maximize productivity, and enhance their overall customer experience.”

New episodes of “Rucker’s Reno” will air on Mondays through July 4 on a variety of platforms. For more details, click here

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