Meet Samsung’s Cloud-Native Digital Display

Hardware is getting smarter, largely thanks to improvements in software. Samsung demonstrates this trend with its VXT cloud-native digital signage solution, which represents a significant step forward in content and device management. As a Software as a Service platform, VXT is fully cloud-based, scalable for businesses of all sizes and user-friendly. The platform is intended to deliver an outstanding user experience while leveraging new capabilities for optimal operational efficiency.

VXT offers a robust platform that combines cloud-native architecture with remote management and a powerful content management system. The platform allows operators to configure displays for specific features and verticals via Samsung’s Pre-Integrated Repeatable Solution (PIRS), a marketplace of apps and widgets designed to expand VXT’s capabilities.

Samsung VXT excels in remote management, offering granular control of devices and content through a user-friendly console. Users can see real-time representation of content and access proof-of-play reports for advertisements. Unlike many CMSs that offer basic controls and limited telemetry, VXT provides complete operational oversight, enabling fully remote control of display fleets. As the creator of both the display hardware and the SaaS platform, Samsung ensures seamless integration and control, even offering compatibility with non-Samsung media players.

Proactive and reactive alerts further enhance remote management. VXT monitors network bandwidth fluctuations and issues alerts if display problems arise, enabling operators to address them before they affect content. If a display malfunctions or encounters another issue that prevents content from rendering properly, the platform notifies the user to enable prompt resolution.

VXT is designed to be highly configurable, catering to the needs of businesses of all sizes across numerous industries. PIRS, our app and widget library, plays a key role in this. For example, a food and beverage operator can use the “link my POS” app to connect live data from a point-of-sale system to digital menu boards. This provides a single source of truth for inventory and pricing while eliminating the need for manual modifications.

Another significant feature is VXT’s built-in IP TV integration, which allows any display running on VXT to serve as an endpoint for TV broadcast or enterprise content, which is particularly useful for bars, restaurants, hotels and stadiums. This gives operators a high-quality TV system without requiring an external media player. Further, it reduces cost and complexity while allowing for centralized device management and content distribution. Operators can also monetize their displays by selling ad space to marketers for placement.

Samsung is committed to supporting organizations’ sustainability efforts. VXT includes features that help to reduce energy consumption, such as setting thresholds for kilowatt usage or triggering a reduction in display screen brightness at specific times of day. These features help organizations conserve energy and comply with local light pollution mandates and other sustainability measures.

To further simplify the user experience, Samsung offers a free, 60-day trial for up to three devices, allowing potential customers to explore the VXT platform before making a purchase decision. The trial can be easily accessed through our website, streamlining procurement and testing processes.

Samsung VXT represents next-generation innovation in digital signage, offering a powerful, easy-to-use platform that adapts to the needs of any business.