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How Application Performance Monitoring Affects Your Bottom Line

Understanding how your software affects your business provides new insights to help you make better decisions.


Software is more important than ever. Nearly every organization has an application that interacts with customers or constituents. When these apps don’t perform as expected, problems arise.

Brad Stoner, a senior engineer with AppDynamics, says that 74 percent of users will leave a website if it doesn’t load in 5 seconds. If you’re doing business through an app on your website, you can see how performance problems will hurt your revenue. The risk is even greater with younger users, who often don’t place a great emphasis on brand loyalty. If you give them a reason to leave, they will.

“When someone can go somewhere else to buy something, that customer is a risk for you,” says Stoner, who spoke recently during a presentation at CDW’s summit on Optimizing the Next-Generation Data Center. “You have to ensure that they have a good experience.”

Serious Concerns

Application performance is a serious issue. When they’re employing your app, users expect fast, reliable service. When they experience latency or other problems, they quickly get frustrated. Often, they prefer to visit another site — or just leave altogether — rather than wait for your app to function properly.

The bottom line, Stoner says, is that users don’t care why an application is performing poorly — they just want it to work right.

Performance problems are made even more difficult by the complexity of the infrastructure supporting enterprise applications. In a complex environment, it becomes very difficult to know where and why slowdowns occur, making it harder to fix performance problems.

Accelerate Your Apps — and Your Business

Application performance monitoring (APM) provides a powerful solution to these problems. APM tools not only help you spot latency in how your app is serving customers, it can also pinpoint the source of these slowdowns, enabling you to address them.

A good APM solution will be able to tell you how your app is performing and where problems may be arising. A better one will spell out how this performance affects your bottom line. A monitoring platform that marries performance metrics with business metrics to tie applications to business outcomes can measure the effect an app’s operations has on revenue. For example, if an update hampers transaction speeds, the APM tool will show how much that could cost the organization.

Further, organizations gain significant benefits when an APM can deliver results in real time. Identifying problems in a matter of minutes — rather than hours — can make a huge difference in terms of minimizing lost revenue.

This transparency is essential to delivering insights that can improve decision-making. Understanding how application performance affects business outcomes — based on real-time data — helps organizations make decisions that drive revenue and minimize loss.

Everyone has an app now. If yours isn’t working properly, how much is it costing you?

Learn more about how CDW solutions and services can improve IT performance at your organization.

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