NRF 2026: CDW Forges Ahead With Innovative Retail Offerings
With new and enhanced offerings, CDW is determined to minimize friction for retailers and their customers.
At NRF 2026: Retail’s Big Show in New York City, leading technology providers showed off their latest innovations designed to enhance the retail experience for businesses and their customers. For many, the focus was on agentic artificial intelligence and how it could change the face of commerce in 2026.
This year, CDW has zeroed in on how to deliver ROI more quickly for AI investments. And part of that strategy will be delivered through the in-house development of customized AI use cases. From AI avatars to training experiences that leverage augmented reality, CDW is driving innovation to streamline the retail experience from every angle and through every channel.
Participants:
Andy Szanger, Director of Strategic Industries, CDW
Jonathan Hooker, Hybrid Cloud and AI Architect, CDW
Josh Sevcik, Principal Commerce Consultant, CDW
Maria Fonferek, All Things Alliances, CDW
Video Highlights:
- At NRF 2026, CDW demonstrated its artificial intelligence avatar, designed for use at a restaurant kiosk to make the dining experience more efficient and enjoyable.
- Unified commerce is a strategy that enables CDW customers to break down data silos and develop a holistic view of their customers.
- CDW has partnered with Apple to develop an immersive training station that leverages spatial computing to make training more efficient while simultaneously eliminating food waste.
Learn how CDW can elevate your retail customers' shopping experience.
Joe Kuehne
Associate Editorial Director, BizTech Magazine
