FortiPresence Social WiFi - subscription license ( 1 year )

The advent of smartphones and the expansion of online retailers like Amazon are challenging the market for offline brick-and-mortar retailers. A further threat to offline retailers is showrooming, the practice of customers viewing and trying a product in-store, then buying it online. Until now, online retailers had an unfair advantage as their platforms have been collecting consumer data for years. This data enables them to monitor shopping behavior, customer loyalty, and promotion impact.