IBM Unica Interact for Interactive Voice Response - Software Subscription and Support Renewal (1 year) - 1 port

As the effectiveness of traditional outbound marketing campaigns declines, marketers must take better advantage of moments when customers and prospects contact them.

But how can marketers apply the same analytic rigor to marketing through inbound channels as they typically do for outbound campaigns? How can inbound marketing and personalization factor in both what's already known about the customer and what's just been learned during the most recent interaction? And how can anonymous web visitors be marketed to in real time in the same way as known customers?

The answer is Unica Interact, which richly supports inbound, real-time marketing. With Unica Interact, marketers can personalize in real time the experience of customers interacting with web sites, call centers, and other inbound marketing channels. Unica Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each case.