What Is Digital Signage?
Digital signage has become an effective way for organizations to inform and communicate specific messaging to their target audience. Whether that be businesses displaying corporate communications to their employees or customers—or schools, campuses, or healthcare organizations looking to promote upcoming programs or events and post important announcements—digital signage allows for specific and dynamic content to be geared toward a specific audience.
By selecting the appropriate solution for your unique environment and communication needs, digital signage solutions can help deliver a variety of dynamic information using audio, video, still, or moving images. Digital signage solutions allow you to keep messaging current and relevant by providing editing and content distribution in real time by location or display.
How Will Digital Signage Benefit My Organization?
A digital signage deployment can help your organization achieve multiple benefits including:
- Informing and educating—Specific messaging to your target audience
- Centralized content control tools—Manage content in real time
- Cost savings over traditional signage—Eliminate design, printing and distribution costs
- Proof of performance—Tie sales performance and productivity to key communication goals
How Can I Help My Organization Embrace Digital Signage Solutions?
Today’s organizations realize the importance of frequent, relevant communication with their customers and employees. Many are utilizing digital signage solutions to enhance the customer experience to offer:
- Interactive touch screens
- Product and information finders
- Branding and advertisement vehicles
- Corporate communications
What Comprises A Digital Signage Solution?
The key components of any digital signage solution are displays, media players, and content mangement/creation software. In some cases, media players even include the software.
Depending upon your environment, additional components—display mounts, video distribution switches, projectors, kiosk housings, storage systems, workstation systems, or network upgrades—may be required to maximize your digital signage solution. Beyond just traditional digital signage environments, your organization may also benefit from an automation control system to simplify and streamline this technology, making it useful for conference rooms, training centers, and classrooms.
ensures that your digital signage solution is HDCP compliant — from video walls, VGA to HDMI video splitter and video conferencing equipment.
Content Creation Software And
For digital signage solutions that span multiple locations or displays, it is critical to choose digital signage software that enables the content manager to schedule content deployment based on dates, time of day, or locations of displays. Further, the application should enable simple (yet highly‑effective) creation of video, text, and graphic messages that anyone can manage.
For single display environments, bundled solutions provide a complete digital signage package with the display.
When deploying a digital signage solution, choose commercial‑grade large‑format displays over consumer‑grade displays. Commercial‑grade large‑format displays have ruggedized casing and average 12–24 hour run times. They are sealed to keep out dust and contaminants and usually come with a three‑year warranty vs. one year for their consumer counterparts. Some manufacturers will void warranties of consumer displays if they are used in a commercial environment. Your environment may be large enough that it would require a video wall of multiple displays or an overhead projector to display your signage.
Getting Started With Digital Signage
Account Manager and solution architects are ready to assist you with every phase of choosing and leveraging the right solution for your IT environment. Our approach includes:
- An initial discovery session to understand your goals, requirements, and budget
- An assessment review of your existing environment and definition of project requirements
- Detailed vendor evaluations, recommendations, future design, and proof of concept
- Procurement, configuration, and deployment of the final solution
- Ongoing product lifecycle support